Public opinion is fickle and variable; an ever-changing commodity
Indicate whether this statement is true or false.
TRUE
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What do you think of Reebok's response to the disaster?
What will be an ideal response?
What should you consider in selecting the most appropriate medium for your message?
a. What audience are you trying to reach and what is its receptiveness to each medium? b. When do you need to reach this audience and by what date does it need to receive a message in order to respond the message? c. How much do you need to spend and how much can you afford to spend? d. All of the above.
A major influence on the work of Steven Spielberg is
a. Walt Disney b. D. W. Griffith c. Stanley Kubrick d. John Ford
_________ are the beliefs, values, and moral principles by which we determine what is right or wrong
A) Ethics B) Beliefs C) Truths D) Rules