Of the following, what is most important to remember about strategic communication?
A) Public and social policy issues don't matter much these days.
B) Organizational downsizing dictates that public relations moves to the background.
C) Advertising is still the leading discipline, although it is the most expensive.
D) Competition among disciplines may ruin prime opportunities.
E) Goals and objectives can best be accomplished through an integrated approach.
Answer: E
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What impact did the Civil War have on the press?
a) stereotyping was invented; b) the Sunday edition was inaugurated; c) news agencies became more popular; d) syndication developed; e) all of the above.
Advertisers like talk radio because
a. they agree with the hosts. b. controversy brings attention to their businesses. c. there are fewer commercials and thus less clutter. d. more listeners stay tuned during commercials than on music stations.
Which of the following kind of supporting materials does NOT need a citation?
A) statistics B) quotations C) important ideas D) hypothetical instances
Toni tells her Chinese friend Guiwen that he should not be angry about his perceived superficial friendliness of many Americans without first understanding the cultural context of the behavior. Toni has taken a ________ position of ethics.
A. relativist B. universalist C. explanatory D. nonjudgmental