Two examples of poorly handled public relations crises are:

a. Bank of America and Wells Fargo Bank
b. Bank of America and BP Petroleum
c. Toyota and BP Petroleum
d. Wells Fargo Bank and BP Petroleum


ANSWER: c

Communication & Mass Media

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The amount of mass media coverage received in a PR campaign is the pinnacle of PR evaluation

Indicate whether the statement is true or false

Communication & Mass Media

Define “source orientation.”

What will be an ideal response?

Communication & Mass Media

In most Western cultures, horses are regarded as precious, beautiful, and intelligent animals. Based on this belief, some activist organizations criticize cultures in which people eat horses and try to prevent them from killing horses

In this case, these organizations have a perspective called: a. Universalism b. Cultural relativism c. Cultural positivism d. None of the above

Communication & Mass Media

A(n) _____ is an attention-getting act designed to highlight and arouse interest in your topic.

a. example b. action c. question d. quotation

Communication & Mass Media