The introductory step to remind audience how the topic affects their lives includes:

A. Sustain orientation by making own examples and speaking appropriately
B. Making the topic personal to audience
C. Again bring the topic to light and discuss the reason of the topic being more than the academic interest
D. None of these


Answer: B

Communication & Mass Media

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The tendency to be verbally argumentative has no significant impact on how people behave as a group.

Answer the following statement true (T) or false (F)

Communication & Mass Media

__________ are consumers that can be grouped together because of specific demographics or special interests such as hobbies or politics

a. Segmented audiences b. Mass audiences c. Wide audiences d. General audiences

Communication & Mass Media

One social advantage of texting is that it allows

a. people to create alternate identities or "ideal selves." b. socially anxious people to be authentic and their "true selves." c. socially confident people to be exclusive and their "private selves." d. people to improve their written communication skills and their "educated selves."

Communication & Mass Media

Sam explained to her instructor that her homework was late because her computer froze, she ran out of printer ink, and her dog ate her notes. This illustrates

a. relational motives. b. functional motives. c. participatory motives. d. excuse-making motives. e. sycophantic motives.

Communication & Mass Media