Which of the following is/are true?
a. A firm that controls another entity prepares consolidated financial statements with that entity.
b. The consolidated financial statements reflect the results of the legally separate entities as if they were a single entity.
c. The consolidated financial statements eliminate intercompany balance sheet and income statement accounts and intercompany profit or loss on transactions between the entities.
d. Consolidated balance sheets consolidate all of the assets and liabilities of the controlled entity and then show the claim of noncontrolling shareholders against consolidated net assets as part of shareholders' equity.
e. all of the above
E
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While customers of company blogs do not want obvious sales techniques, they most often like to
A) dialogue about a brand. B) provide personal information. C) watch pop-up ads. D) learn gossip about the executive staff. E) post negative comments about other customers.
The essential marketing objective in the growth phase of the product life cycle (PLC) is to ________.
A. build trial of the product B. build public relations for the product C. differentiate the product from those of new competitors D. create market awareness for the product E. build trial followed by loyalty
_______ planning defines the actions the company will take if the initial marketing strategy does not achieve results.
Fill in the blank(s) with the appropriate word(s).
If the fixed costs are $10,000 and the variable cost/unit is $10 and the break-even is 100 units, what is the selling price per unit?
A) $200. B) $110. C) $59. D) None of the above E) Unable to say without more information