What does customer relationship management involve?
A. Managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability.
B. Analyzing and redesigning workflow within and between enterprises.
C. Integrating all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations.
D. Managing information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability.
Answer: A
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For a creative brief, the target audience information should contain:
A) only basic demographic information, such as gender and age B) information about the users of a particular product C) not only demographic information, but also psychographic information and any other information that will help the creative better understand the target audience D) past purchase behavior of every company or consumer that has purchased the product in addition to the demographic information
Inequitable workloads can lead to which of the following relationship concerns?
A. stability B. resentment C. satisfaction D. reaffirmation
Which duty is not the responsibility of the database administrator?
a. to develop and maintain the data dictionary b. to implement security controls c. to design application programs d. to design the subschema
Almost all major purchases result in ________, or discomfort caused by postpurchase conflict
A) need recognition B) cognitive dissonance C) consumer ethnocentrism D) conspicuous consumption E) consumer capitalism