Which of the following scales is based on the use of "equal-appearing intervals" in its construction?
a. Thurstone scales
b. semantic differential scales
c. Likert scales
d. Guttman scales
a
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A central theme of total quality management (TQM) is customer satisfaction.
Answer the following statement true (T) or false (F)
The use of a pilot test of a data collection instrument provides all of
the following except: A. the clarity of items B. the time required to administer the instrument C. the potential offensiveness of items D. ensures reliability and validity of the instrument
There are many advantages of advertising specialties. Which of the following is a disadvantage of advertising specialties?
a. The production time on the product may take 4 to 8 weeks. b. There is not much variety in the types of promotional products available. c. People tend not to use the products. d. Due to the possibility of copyright infringement, logos are not permitted on the advertising specialties.
Which is a scaling question?
A) ?Asking the client to identify the overarching goal, like scaling a mountain. B) ?Discussing the need to practice behaviors discussed in the work with the practitioner, similar to practicing musical scales. C) ?Asking the client to rate their progress on a scale of 1 to 10. D) ?Using pen-and-paper questions to measure a client's likelihood of continuing to work with the practitioner.