A public relations audit identifies changes in public opinion affecting the organization.
Answer the following statement true (T) or false (F)
False
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Sometimes a rise of only 10 percent in consumer demand can cause as much as a 200 percent rise in business demand for products for the next period. This is an example of ________
A) inelastic demand B) direct purchasing C) fluctuating demand D) derived demand E) a straight rebuy
What is the gross rating points (GRP) for a media schedule that reaches 60 percent of homes with an average exposure frequency of 4 and impact of 1.5?
A) 10 B) 15 C) 160 D) 240 E) 360
Seattle, Inc, is contemplating a project that costs $180,000 . Expectations are that annual cash revenues will be $70,000 and annual expenses (including depreciation) will total $30,000 . The project has a six-year useful life and a residual value of $30,000 . Assume Seattle Inc uses straight line method of depreciation. The accounting rate of return for the project is
a. 53.3 percent. b. 22.2 percent. c. 66.7 percent. d. 38.1 percent.
Which activities belong in the sales department?
A. Supports the sales by planning, pricing, and promoting goods or services. B. Records, measures, and reports monetary transactions. C. Relies on information from operations to understand inventory, place orders, and forecast consumer demand. D. Tracks strategic financial issues, including money, banking, credit, investments, and assets.