The purpose of the ____ stage in personal selling is to determine customers' problems and questions about using the product.
A. prospecting
B. approach
C. overcoming-objections
D. follow-up
E. closing
Answer: D
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Which statement is true about international trade?
a. It is zero-sum game. b. Imports always result in domestic unemployment. c. Tariffs on imports always protect domestic jobs. d. Imports and exports are connected; as one falls, the other generally rises.
Which of the following exemplifies the best use of utility for a selection procedure?
A. Buffington High School conducts several rounds of interviews to recruit a maintenance worker. B. Car Care, a local car wash, employs a three-month-long selection procedure for hiring one of its operators. C. A local gas station has a recruitment procedure that spans four months for the position of a cashier. D. Fritter Corp., an international investment firm, spends close to a million dollars to hire a renowned economist as its new CEO. E. Tina's Treats, a suburban diner, spends a lot of time and money recruiting a server.
When managing a crisis via social media, what is the rule of thumb?
A) Develop a "dark" website in advance of a crisis. B) Sync all Twitter accounts so that you are the only spokesperson. C) Abandon mainstream media and devote all attention to social media. D) Communicate well with mainstream media and monitor social media 24/7.
What is a common use for a sans serif font?
a. headings b. captions for illustrations c. both of the above d. none of the above