Josh is giving a presentation to his employees about the new bonus program for those who meet the quarterly sales goal
His employees care very much about the program, but they are having difficulty making a decision about whether to support it because of some of its vague requirements. Which of the following persuasive strategies should Josh use to help his employees makea decision about supporting the program?
a. Build personal credibility with the audience.
b. Strengthen the audience's resistance to counterpersuasion.
c. Acknowledge their concerns and present new information to alleviate those concerns.
d. Give the audience a reason to care about the issue.
e. Provide the audience with information.
c
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Discuss one of the real-life examples presented in the chapter and how it relates to the field of public relations
What will be an ideal response?
To combat limited attention span, speakers should make their speeches as short as possible
Indicate whether the statement is true or false
Most words have both connotative and denotative meanings
Indicate whether this statement is true or false.
Formal communication within an organization flows along
a. the grapevine. b. official paths or networks prescribed by the organization. c. the path of least resistance. d. the corporate path. e. None of the above