The final step in the five-step marketing research approach includes making action recommendations, implementing action recommendations, and ________.
A. making sales or profit projections for the coming year(s)
B. identifying possible opportunities for growth
C. increasing or decreasing production based upon research collected
D. evaluating the results
E. doing an environmental scan
Answer: D
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Each time a politician or celebrity writes a book, bookstores can expect at least some customers to want the book, but whether or not it will become a best-seller is less certain. The bookstore's primary inventory management challenge is
A. which other books to promote along with this book. B. having enough books to satisfy customer demands versus the cost of having the inventory. C. whether or not to display the book at the checkout counter. D. whether to price the books in the distribution center or at the retail store. E. how to get the author to sign copies of the book.
When the Modern Museum of Art separated its consumers by whether they were culture-oriented or outdoor-oriented for its new exhibit on art that used natural materials, they were using ________ segmentation
A) psychographic lifestyle B) personality C) behavioral occasions D) social class E) demographic
O'Keith Company purchased a mine on January 1, 2018, for $530,000. The mine is estimated to contain 37,000 tons of iron ore. There is no residual value. The business extracted and sold 2500 tons of ore in 2018 and 19,800 tons of ore in 2019. What is the book value of the mine at the end of 2019? (Round any intermediate calculations to two decimal places, and your final answer to the nearest dollar.)
A) $456,000 B) $210,664 C) $371,000 D) $530,000
Gains and losses on speculative securities, fair value hedges, and the ineffective portion of cash flow hedges are included in
a. accumulated other comprehensive income each period. b. contributed capital each period. c. net income each period. d. an adjustment to the beginning balance of retained earnings. e. an adjustment to the ending balance of retained earnings.