A requirement that two 0-1 variables both be either in or out of a solution together is a
a. k out of n alternatives constraint
b. conditional constraint
c. mutually exclusive constraint
d. corequisite constraint
d
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While it is important that marketers' attempts to measure effectiveness be guided by all of the principles of PACT, the research should be guided by a model of human response to communications that encompasses reception, comprehension, and behavioral response.
Answer the following statement true (T) or false (F)
Explain the use of differentiating functionality as an approach to finding new market opportunities
What will be an ideal response?
Delfino, an executive with Cartwright Corporation, orders corporate employees to unknowingly transfer corporate funds to Delfino's personal account. This use of the employees' services is most likely
A. honest-services fraud, a federal crime. B. a violation of corporate rules but no crime. C. a breach of workplace rules generally but no civil or criminal wrong. D. unethical but no crime.
In small firms, one or two individuals typically handle advertising activities and tend to rely on ______ for copywriting, artwork, and media scheduling advice.
A. an advertising agency B. local media C. an advertising department D. a freelance specialist E. national media