In the ________ approach of going green, organizations respond to the environmental preferences of customers.
A. legal
B. market
C. stakeholder
D. activist
Answer: B
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Organizational behavior is defined as the study of three interrelated areas, one of which is:
a. the individual-organization interface. b. the maximization of human resources. c. profitability. d. the management of interpersonal conflict in the workplace.
Which of the following theories suggests that mass media affect what we think about—raising the salience of issues and the positions taken by people in the news?
A. Diffusion theory D. Agenda-setting theory B. Hypodermic needle theory E. situational theory of publics C. Opinion formation theory
In the consumer buying decision process, the information search stage
A. yields a group of brands that a buyer views as possible alternatives. B. involves a buyer becoming aware of the need for a product. C. is not necessary when the buyer is involved in extensive decision making. D. occurs immediately after evaluation of alternatives. E. is lengthy for routine response buying behavior.
Which of the following is a web-based email service that was built from the ground up to work within browsers rather than with client software installed on computers?
A) Scribd B) Gmail C) Lotus Notes D) GroupWise