Garolds Stores operates as a low price retailer. It offers home fashion products, such as wall decor, frames, candles, bath and bedding products, furniture, home accents, and kitchen products
The firm has showrooms and retail stores across United States. Customers can buy products in three different ways: 1. they can place orders online and have the products shipped to their homes; 2. they can buy directly from the showrooms and retail outlets; or 3 . they can place orders online and pick them up from the nearest showroom. What are the benefits that Garolds Stores could achieve by using various channels to sell to customers?
The company can increase its sales by targeting different segments of customers through various channels. Multichannel marketing allows the company to deliver the right products in the right places in the right way at the least cost.
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