When AARP, The Magazine, targets the 34 percent of the population who are 50+, it is using a ________ segmentation strategy.

A. socioeconomic
B. personality
C. geographic
D. behavior
E. demographic


Answer: E

Business

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Which of the following best describes a balanced scorecard?

A. an arrangement in which the organization distributes shares of stock to all its employees by placing the stock into a trust B. a combination of performance measures directed toward the company's long- and short-term goals and used as the basis for awarding incentive pay C. a performance review process where the organization collects feedback from customers, managers, and subordinates; assigns ratings; and lists them on the company's performance card D. a system designed to measure the performance of HR personnel based on the quality of recruitment E. a type of incentive pay in which payments are a percentage of the organization's profits and do not become part of the employees' base salary

Business

The current trend is to distinguish not-for-profit organizations into ______ and governmental organizations.

a. pro-governmental b. nongovernmental c. religious d. charity

Business

When you expect the reader to be displeased, unwilling, or even hostile to your message, use the _____ approach

Fill in the blank(s) with correct word

Business

The British North America Act was amended in 1982 to accomplish what objectives?

A) to allow amendments to the Constitution to be made in Canada rather than by the British Parliament B) to add a Charter of Rights and Freedoms C) to change the existing division of powers between the federal and provincial governments D) to strengthen civil liberties by enshrining them in the Constitution E) All of the above

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