According to your textbook, a rational economic model of decision making would assume that _____________.
a. All other things being constant, people would choose the cheapest way of doing things
b. All other things being constant, people would choose the most expensive way of doing things
c. People would rather steal than pay
d. None of the above
a. All other things being constant, people would choose the cheapest way of doing things
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Sparkle Janitorial printed coupons that guaranteed $25 off services for first-time customers; the coupons were distributed on paper placemats at a local restaurant
Which of the following is most likely the marketing communication objective of this promotional activity? A) to build interest B) to remind about the brand C) to inform about benefits D) to reinforce the buying decision E) to stimulate action
A principle-based framework defines a set of rules that enforces us to act or decide in certain ways.
Answer the following statement true (T) or false (F)
What is NOT a good way to shorten the cash conversion cycle?
a. Pre-payment from customers b. Offer discounts for timely payment c. Use a debt collection agency d. Hire a bounty hunter
You would probably choose an HMO over traditional insurance, if
A) you wanted only basic health care coverage. B) you wanted more complete basic health care coverage. C) you wanted better major medical coverage. D) you liked to be pampered.