Disney is known for getting people to talk about its products because the firm
A) is the oldest mass media organization in the U.S.
B) controls most media outlets either directly or indirectly.
C) is a master at cross-promoting.
D) uses only public relations and does not advertise.
E) prefers to launch products without first performing market research.
C
You might also like to view...
Answer the following statements true (T) or false (F)
1. For implementation of a chosen solution in decision making to be successful, you need to plan carefully and be sensitive to those affected. 2. Customers who experience poor customer service are more likely to tell the company about it than to tell family or friends. 3. If a chosen alternative is implemented and it does not appear to be working, you may need to give it more time. 4. The rational model works well even with the incomplete information and uncertainty about consequences that managers often face.
Economic value added (EVA) applies the target rate of return to the book value of the assets invested in a division
Indicate whether the statement is true or false
A company's organizational structure helps to determine where formal power and authority will be located within the organization.
Answer the following statement true (T) or false (F)
Rachel’s organization offers flexible benefits. Rachel receives some of the same benefits as everyone else in the organization, such as health, dental, and life insurance. However, Rachel was also able to add tuition reimbursement and elder care assistance to her benefits package. Rachel’s organization is offering a _______ flexible benefit plan.
A. modular B. core-plus C. full-choice D. defined benefit E. low-deductible plan