Integrated marketing communication closely coordinates the efforts of PR and advertising within an organization

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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________ is a quantitative research method to examine the number of occurrences of particular phenomena such as instances of teenage sexuality in media

a. Polling b. Content analysis c. Survey d. Ethnography

Communication & Mass Media

The clear style uses short, familiar words; succinct, simple, more personal pronouns, and even incomplete sentences

Indicate whether the statement is true or false

Communication & Mass Media

If you like to sit in the same seat in class every day and get upset if someone takes your spot, you are experiencing ______.

a. gestures b. territoriality c. expressionism d. posture

Communication & Mass Media

Marcos believes firmly in having a hierarchical structure of authority in his company

Furthermore, he wants the grading of authority to be established as per task specialization and to be representative of the division of labor necessary for the appropriate tasks. According to Weber, this grading of authority is also called a) chain of command b) gang plank. c) scalar chain. d) esprit de corps.

Communication & Mass Media