________ is a quantitative research method to examine the number of occurrences of particular phenomena such as instances of teenage sexuality in media

a. Polling
b. Content analysis
c. Survey
d. Ethnography


Answer: b

Communication & Mass Media

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If you watch your words, that is all that is necessary to avoid offensive expressions

Indicate whether the statement is true or false

Communication & Mass Media

A car commercial emphasizes the joy and freedom that comes from driving its car. Which motive appeal is most likely being used?

a. conformity b. loyalty c. personal enjoyment d. pride

Communication & Mass Media

Alicia is speaking on the controversial topic of gun

ownership rights. In order to formulate the most persuasive argument, Alicia should a. examine research materials from every viewpoint. b. focus her research on the majority view. c. eliminate source material she does not agree with. d. conduct research solely on the Internet.

Communication & Mass Media

Of the total time we generally spend communicating, about 10–20% of that time is spent reading

True False

Communication & Mass Media