Which of the following is NOT an advantage of using computer-assisted personal interviewing to collect research data?
A) good response rate
B) low cost
C) low potential for interviewer bias
D) good for physical stimuli
E) very good control of environment
B
You might also like to view...
Global marketers must determine whether a standardized or an adapted marketing mix is required to best serve the wants and needs of the consumers
Indicate whether the statement is true or false
As a vendor, Melissa works well with a buyer she's known for years at Dream Toys. This year, Melissa's line of toys had a few products that sold poorly, and it is now time to show the Dream Toys' buyer the next holiday season's product line. Melissa knows the Dream Toys' buyer will be a hard negotiator. What should Melissa be prepared to do?
A. Provide markdown money. B. Suggest pulling out of Dream Toys for a season to strategize and reinvent. C. Provide the Dream Toys buyer with a vacation package. D. Advise that Dream Toys can sell the products at lower prices, but maintain the original prices at other retailers. E. Suggest selling the toys for another season giving consumers time to acclimate to the products.
In the context of American culture, which of the following will be a benefit of eliminating negative age bias in hiring?
A. Companies will get a broader applicant pool. B. Only talented individuals will apply for jobs. C. Companies will need to interview less number of applicants. D. More recent graduates will apply for jobs.
Many companies have broadened their buying objectives to include an emphasis on
A. diversifying their product lines and brand extensions to reduce the risk of failure for any one item. B. proactively purchasing from minority-owned suppliers and vendors. C. purchasing from start-up firms to grow the economy. D. pricing freezes to maintain consistent quantities demanded from consumers. E. purchasing from as many vendors as possible to avoid component shortfalls.