Corporate practice has helped move public relations from mere press agentry to an important management function with responsibility for all of the following, EXCEPT:
a. Rebuilding credibility and trust in corporations
b. Counseling management to act responsibly
c. Valuing and respecting employees
d. Ensuring company's actions are communicated clearly and effectively
c
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When ad guru Bob Greenberg talks about advertising on "the third screen," he's referring to
A) cell phones. B) computer monitors. C) laptops, iPads, and other tablets. D) televisions.
Write an effective transitional statement connecting the following two ideas:
1. Improved farming technology helps emerging nations. 2. Improved farming technology can lessen world hunger. What type of transition did you use: complementary, causal, contrasting, or chronological? What will be an ideal response?
A speech that covers the three main chemical processes needed to make plastic should use which of the following structures?
a) problem–solution structure b) cause–effect structure c) topical structure d) spatial structure
"Today I will explain to you how humans have evolved from apes to Neanderthals to the human form we have today.". This thesis sentence suggests which organizational pattern? [p. 270, III]
a. time b. wave c. motivated sequence d. analogical (comparison) e. topical