According to Martha Whitely, what ability should you develop in order to grow from a tactical PR practitioner into a sought-after strategic planner?

a. strategic thinking
b. master planning
c. financial analysis
d. creative writing


a. strategic thinking

Communication & Mass Media

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Advocates who have low credibility with listeners should ______.

a. avoid arguing with them b. expect a degree of deference c. rely on their subject-related knowledge d. use more outside sources

Communication & Mass Media

If you are intrinsically motivated to excel in school, you do it for yourself and no one else

Indicate whether the statement is true or false

Communication & Mass Media

Each January 1, Midori and her family celebrate Shogatsu (Japanese New Year) which includes

eating an elaborately prepared meal. Her friend Reisha spends January 1 recuperating from New Year's Eve. Reisha does not understand why Midori puts so much signi?cance on New Year's Day instead of New Year's Eve. In communicating this, Reisha needs to consider Midori's A) culture. B) ethnic background. C) family. D) all of the above

Communication & Mass Media

Compare and contrast the preparation and presentation outline.

What will be an ideal response?

Communication & Mass Media