A mortgage broker earns income based on fees or commissions on the loans they broker
Indicate whether this statement is true or false.
Answer: TRUE
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Word of mouth marketing is not an effective marketing strategy for small firms
Indicate whether the statement is true or false
Ryan owns a department store called One Stop. He made an order of eggs from his usual wholesaler. The eggs arrived, but they were too old to be sold at the store. He rejected the goods and promptly notified the wholesaler. What are Ryan's responsibilities regarding the rejection of the spoiled goods?
A. Ryan must give sufficient notice to the seller who must personally come and collect the eggs. B. Ryan must follow the seller's instructions that concern the disposition of the eggs. C. Ryan need not state any reasons to the wholesaler for rejecting the eggs. D. Ryan must sell the eggs on the wholesaler's behalf but cannot retain profits or take a commission.
Which of the following is true concerning goodwill?
A. Goodwill is recorded when a company is purchased for more than the fair value of its identifiable net assets. B. Goodwill is recorded when the market value of a company exceeds the fair value of its identifiable net assets. C. Goodwill is recorded as a revenue in the income statement. D. Goodwill can never be recorded.
According to the authors’ focus, which is NOT an example of organizational change?
a. Downsizing b. Installing new technology c. Increasing existing sales efforts d. Outsourcing