Brent is working on an advertising campaign to promote downtown businesses. He knows the increasing number of advertising communication channels available and changes in consumers' media usage
A. will force him to use PSAs.
B. makes it easier to select media.
C. makes his job more difficult.
D. makes budget more important, and creativity less important.
E. increases consumers' preference for high-pressure persuasive advertising.
Answer: C
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Ian was surprised to find out that his friends, with whom he otherwise has a lot in common, do not share his political views. Ian’s perception of his friends’ likely views was biased by the ______.
a. Pygmalion effect b. “like me” assumption c. attribution process d. perception process
A company's balances in both preferred stock and additional paid–in capital are reported in the:
a. income statement. b. stockholders' equity section of the balance sheet. c. liabilities section of the balance sheet. d. asset section of the balance sheet.
Cash dividends paid on common stock would be reported in the statement of cash flows in:
A) the cash flows from financing activities section. B) the cash flows from investing activities section. C) a separate schedule. D) the cash flows from operating activities section.
The US Supreme Court rules that the use of affirmative action is unconstitutional in situations where:
a. The process to make decisions either uses quotas or has the appearance of using quotas b. The process to make decisions uses an individualized and holistic view of applicants c. The affirmative action programs are used to benefit the majority group vs the disadvantaged group d. There is pending congressional legislation that addresses the same matter