Entrepreneurs should think carefully about their community commitments because "doing good" may add to a small company's
A. bottom line.
B. financial burden.
C. payroll.
D. local profile.
Answer: B
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Colgate's Total is a new toothpaste brand whose formulation, imagery, and consumer appeal were designed from the beginning to translate across national boundaries. Which strategy did Colgate use with Total?
A) product-communications extension B) product extension-communications adaptation C) product adaptation-communications extension D) dual adaptation E) product innovation
Distributed data processing places the control IT recourses under end users
Indicate whether the statement is true or false
A buyer and seller who are at the first stage of business friendship are called acquaintances.
Answer the following statement true (T) or false (F)
Given the pressures for consistency among subsidiaries in the international form, ______ is the tendency of the firm to duplicate, in new environments, existing structures and procedures that are effective.
A. value creation B. organizational replication C. incompatibility of the partner D. value creation