Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors?
A) Theory of cognitive dissonance
B) Self-perception theory
C) Social judgement theory
D) Balance theory
A
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One reason follow-up is so important is that research shows that the cost and effort to obtain repeat sales from a satisfied customer is roughly ________ of that necessary to gain a sale from a new customer.
A. 25% B. 50% C. 200% (or double) D. 300% (or triple) E. 100% (or the same as)
American credit card companies would like to offer their services to people in a country in East Africa. However, they are finding it difficult because of language barriers and infrastructure challenges. These issues are related to which of the following questions about market segmentation?
A. Can the segment be reached in order to deliver the value of the product, and subsequently can it be effectively and efficiently managed? B. Is the segment clearly differentiated on one or more important dimensions when communicating the value of the product? C. Do the people in this market segment have access to sufficient financial resources? D. Is the segment of sufficient size to warrant investing in a unique value-creating strategy for that segment as a target market? E. Is the segment readily identifiable and can it be measured?
Punctuate the sentence correctly. If your engine overheats your first steps should be to 1 pull over 2 turn off the engine and 3 check the coolant level in the reservoir
In a case in the text, even though a jury found a partner not guilty of malpractice in his treatment
of a patient and found his partner guilty, the appellate court ruled that both parties were still jointly and severally liable for damages awarded for injuries sustained by the patient. Indicate whether the statement is true or false