The costs of owning a car are extremely ________ and most students only need the car to get to their job.
A) low
B) important
C) high
D) luxurious
E) doubled
C) high
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________ is a comparative scaling technique in which respondents are required to allocate a constant sum of units such as point, dollars, chits, stickers, or chips among a set of stimulus objects with respect to some criterion
A) Constant sum B) Q-sort C) Paired comparison D) Rank order
According to Max Weber, the ________ type of power is where laws and constitutional processes create legitimate authority.
A) Charismatic B) Non-traditional C) Legal-rational D) Traditional
The food-oriented retailer with the highest percent of fill-in sales is the _____
a. convenience store b. conventional supermarket c. combination store d. food-based superstore
What is the aim of a public relations campaign?
A. to keep the product before the public in an effort to reinforce previous promotional activity B. to promote positive relations between a firm and its stakeholders C. to coordinate promotion mix elements to provide a consistent message about the firm D. to stimulate quicker and more frequent purchases of a product E. to communicate directly with the consumer in an effort to provoke a response