Today, marketing must be understood in terms of not just making a sale but also ________.

a. satisfying customers’ needs
b. understanding customers’ value
c. understanding customers’ self-images
d. advertising brilliantly
e. successfully remaining in the market


Answer: d. advertising brilliantly

Business

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A two-component process has an 81% success rate in series and a 99% success rate in parallel. If each component has the same reliability, what is the reliability of an individual component?

A) 50% B) 90% C) 99% D) 18% E) 81%

Business

In MacPherson v. Buick, where the wheel on a new Buick collapsed, causing the car to crash, injuring MacPherson, the court of appeals held that:

a. Buick was not responsible to the consumer because it did not make the defective wheel b. the wheel manufacturer was liable for negligence for making a defective wheel c. Buick was liable to the consumer for the finished product d. Buick was not liable; the dealer was liable as the seller of the finished product e. none of the other choices

Business

Which method of business buying is most likely to be used when the products being purchased are standardized based on certain characteristics?

A. Homogeneous selection B. Inspection C. Description D. Sampling E. Negotiation

Business

Hampton Company is trying to decide whether to seek liquidation or reorganization. Hampton has provided the following balance sheet:Hampton CompanyBalance SheetFebruary 23, 2018Current Assets:       Cash$1,000     Investments 28,000     Accounts receivable 46,500     Inventory 72,000     Prepaid expenses 4,200  $151,700 Plant & Equipment       Land$65,000     Building 180,000     Equipment 75,300   320,300 Intangibles     78,000 Total assets    $550,000         Current Liabilities:       Accounts payable$127,000     Accrued expenses 99,000     Notes payable (secured by inventory) 68,000  $294,000 Long-term Liabilities       Notes payable (secured by land and

building)     300,000 Stockholders' Equity       Common stock$100,000     Retained earnings (deficit)  (144,000)  (44,000)Total Liabilities and Stockholders' Equity    $550,000 ??Additional information is as follows:? The investments are currently worth $13,000. ? It is estimated that $32,000 of the accounts receivable are collectible. ? The inventory can be sold for $74,000. ? The prepaid expenses and the intangible assets have no net realizable value. ? The land and building are currently valued at $250,000. ? The equipment can be sold for $60,000. ? Administrative expenses (not yet recorded) are estimated to be $12,500. ? Accrued expenses include $17,000 of salaries payable ($11,000 to one employee and $3,000 each to two other employees). ? Accrued expenses include $7,000 of unpaid payroll taxes. How much will Hampton's creditor of an unsecured accounts payable of $4,000 receive? What will be an ideal response?

Business