Crowdsourcing refers to which of the following?
a. attending every possible networking event to make valuable business connections
b. increasing value or ownership interest created by someone as a result of hard work
c. reimbursing all of your advisers and consultants with equity
d. using the Internet to attain free or reduced labor from people interested in your product or cause
d. using the Internet to attain free or reduced labor from people interested in your product or cause
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The ability of a business to meet its current obligations may be determined by the
a. current ratio; b. return on equity; c. inventory turnover; d. average inventory; e. average accounts receivable
Marketers should be aware of laws and government regulations that influence or limit various organizations and individuals in a given society. This is most accurately described as the ________ environment
A) legal B) cultural C) competitive D) technological E) economic
All of the following are true for multivariable account segmentation EXCEPT that it:
A. is used because organizations use many channel members. B. characterizes the organization's account using more than one criterion. C. is used by sales organizations who sell to several markets. D. emphasizes the supply of similar products to channel members. E. allows sales personnel to develop plans for selling various products to specific segments of their accounts.
Which of the following is a true statement?
a. Under the articulated concept, accounting elements are defined using the revenue-expense approach rather than the asset-liability approach. b. The articulated approach severs the mathematical relationships between the balance sheet and income statement. c. Under the articulated approach, contributed capital, retained earnings, and unrealized capital adjustments are subclassifications of owners’ equity. d. Recent SFASs have advocated the non-articulated approach to financial statements.