Which needs theory explores the impact of motivational influences on job satisfaction?
A. Maslow’s hierarchy of needs
B. Alderfer’s ERG theory
C. Herzberg’s two-factor theory
D. McClelland’s acquired needs theory
C. Herzberg’s two-factor theory
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In buzz marketing, the ideal situation occurs when a person truly likes a brand and tells others
Indicate whether the statement is true or false
When a brand is associated with a major sporting event, such as the Olympics, without any intentional or indirect effort on the brand's part, it is:
A) stealth marketing B) direct ambush marketing C) incidental ambush marketing D) indirect ambush marketing
If you were asked to develop a mobile defense for your products that are likely to come under attack from a market challenger, what would you suggest?
What will be an ideal response?
Emily is passionate about environmental causes, and loves that her role at Disney allows her to find ways to reduce waste. Over time she has started to apply the same practices at home that she is using at work. Emily is experiencing psychological empowerment associated with ______.
A. meaningfulness B. self-determination C. competence D. impact