JetBlue is a low-fare airline. JetBlue gives customers a friendly cabin crew, roomy overhead bins, live satellite TV at every leather seat, and even pay-per-view movies. How is JetBlue striving to provide quality service? Explain your answer
What will be an ideal response?
Quality service ensures that customers are satisfied with what they have paid for. Satisfaction is relative because the service recipient compares the current experience to some prior set of expectations. Customers of JetBlue airline may have paid a lower fare for a ticket than another airline would have charged for the same trip. The travel on that other airline may not have offered all the services listed. Therefore, the JetBlue travelers will be happy in getting to their destination, saving on the cost of the ticket, and enjoying the luxuries offered by JetBlue.
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During the live television broadcast of a basketball match, an ad for Humberto's Pizza is aired frequently during the commercial breaks. Jason, who is watching the match on television, expresses annoyance every time he sees the pizza commercial. Humberto's Pizza's commercial is likely to be facing
A. a fear appeal. B. a qualitative degradation. C. a refutation. D. a commercial reactance. E. a wearout.
Most fraud perpetrators have profiles that look like:
a. Those of other honest people b. Those with criminal records c. Those who are uneducated d. Those who use alcohol and drugs
Which of the following is not an inherent risk associated with inventory?
a. Inventory accounts typically have a high volume of activity. b. Inventory is easily transportable c. Inventory may become obsolete. d. Inventory costing methods frequently change from one year to the next.
In which process is a product tailored to the customer’s specifications?
A. job-shop process B. continuous process C. project process D. batch process