A firm makes investments of $2,000 this year, $4,000 next year, and $2,500 the following year. This form of cash flow pattern is a(n) _____.
A. ordinary annuity
B. annuity due
C. uneven cash flow stream
D. lump-sum payment
E. compounded cash flow
Answer: C
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________ is a pricing tactic a firm uses for two products that work only when used together. The firm sells one item at a very low price and then makes its profit on the second high-margin item
A) Two-part pricing B) Price bundling C) Captive pricing D) Penetration pricing E) Skim pricing
If the head of purchasing does not respond to Kevin Salazar's sales presentation by placing an order, Kevin should most likely:
A) remove the buyer from the CRM system B) send the purchasing agent a letter outlining the weaknesses of the competition C) make contact with the purchasing agent again in six months D) call the purchasing agent to ask for the order in two weeks E) send the purchasing agent a bound paper presentation for further review
A _____ channel enables a consumer to return a product when it reaches the end of its useful life
a. gray marketing b. reverse c. nontraditional d. traditional
At the end of the current accounting period, Ringgold Co. recorded depreciation of $15,000 on its equipment. What is the effect of this entry on the company's balance sheet?
A. Decrease assets and increase liabilities B. Decrease stockholders' equity and decrease assets C. Decrease stockholders' equity and increase liabilities D. Decrease assets and increase stockholders' equity