Trademarks are classified as:
a. generic
b. suggestive c. descriptive
d. arbitrary and fanciful
e. all of the other choices
e
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Describe Chobani's distribution (place) strategy.
What will be an ideal response?
Understating assets and revenues is justified based on:
a. realization assumption. b. matching. c. consistency. d. realization. e. None of the answers are correct.
At the heart of design thinking is
A. empathy with what customers want. B. empathy with what employees want. C. creativity that allows an entrepreneur to "think outside the box." D. alertness that cues an entrepreneur when to seize an opportunity. E. decision making that does not involve any risk.
_____________ is the idea that we are restricted by a variety of constraints when it comes to making decisions.
a. Essential rationality b. Bounded rationality c. Complete rationality d. Instrumental rationality