Which type of market research allows for an electronic history of consumers?
A) Observation
B) Primary research
C) Surveys
D) Focus groups
E) Experimentation
Answer: A
Explanation: A) Observation involves watching and recording consumer behavior. Today, information technology systems including live camera feeds and computer recordings allow marketers to observe consumer preferences rapidly and with great accuracy.
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Suppose that a risk-neutral investor has a choice between buying a one-year bond paying 5 percent today, a two-year bond paying 5.4 percent today, a three-year bond paying 5.8 percent today, or a four-year bond paying 6.2 percent today, if a one-year bond purchased one year from now is expected to have an interest rate of 6 percent, a one-year bond purchased two years from now is expected to have an interest rate of 7 percent, and a one-year bond purchased three years from now is expected to have an interest rate of 8 percent. Explain with the help of suitable calculations, which of the following would the investor decide to do?
a. The investor will purchase a one-year bond today, followed by three successive one-year bonds. b. The investor will purchase a two-year bond today, followed by two successive one-year bonds. c. The investor will purchase a three-year bond today, followed by a one-year bond. d. The investor will purchase a four-year bond today. What will be an ideal response?
Why is the Dividends account increased by a debit? Explain in terms of its relationship to stockholders' equity
"Can you imagine how excited your family will be when you tell them you have purchased this Disneyland vacation package?" This is an example of a(n):
A. direct suggestion. B. counter suggestion. C. suggestive proposition. D. prestige suggestion. E. autosuggestion.
Accrued expenses are ordinarily listed on the balance sheet as current assets
Indicate whether the statement is true or false