Which of the following is one of the three basic ideas in the "marketing concept"?
A. customer satisfaction
B. resource efficiency
C. to obtain economies of scale
D. to maximize sales
E. the president having a marketing background
Answer: A
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Great Plains Credit Union has decided that tellers must rotate through a new weekend shift on Saturday afternoons since several of its competitors in the area have recently begun to offer these hours to customers. This is a(n) ______ change.
A. radically innovative B. innovative C. adaptive D. proactive E. reactive
Which of the following is not required before a corporation can pay a cash dividend?
a. stock having a par value; b. an adequate cash balance; c. declaration of a dividend; d. unrestricted retained earnings; e. all of these are required
When introducing marketing to an organization, initial marketing projects should have:
a. a high level of investment to get the biggest impact b. a long period of duration to convey the full impact of the a marketing orientation c. a high impact on making or saving money for the institution d. a low financial impact in case it doesn't work so the organization has less risk e. low visibility so that if it fails the Board won't notice
Select the process type that is mismatched with the corresponding process characteristic.
a. Batch ? High product variety b. Continuous ? Low employee skills c. Job shop ? Very low output volume d. Assembly line ? High equipment flexibility