The universal functions of marketing
A. are performed differently and by different parties in different economies.
B. can be eliminated in advanced macro-marketing systems.
C. create various separations and discrepancies between producers and consumers.
D. are never performed by consumers.
Answer: A
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Forward invention refers to reintroducing earlier product forms that are well adapted to a foreign country's needs
Indicate whether the statement is true or false
A retail firm downsizes when it ________
A) acquires one or more competitors with a low-end strategy B) enters the maturity stage of the retail life cycle C) leaves the introduction stage of the retail life cycle D) closes unprofitable outlets E) shifts away from an upscale strategy
Victoria registered a trademark under the Lanham Act. Six years later Don noticed Victoria's trademark and filed a lawsuit to enjoin her from using it. He proved he had registered the mark in several states more than ten years before Victoria obtained her trademark. Will Don prevail?
a. Probably. Victoria should have conducted a better search of trademarks registered under state laws. b. Yes. Federal law specifically states a federal trademark is not valid for any lawful owner of the same mark under state law. c. No. Don will not prevail and Victoria can continue to use the mark because she has been using it for more than 5 years. d. None of the above.
In a production process, internal setup requires ______.
a. machinery to be stopped b. new raw materials c. retraining of employees d. adherence to price controls