Some professional associations manage customer expectations by offering different membership packages to professionals, students and retirees. What is the term used to describe this practice?
What will be an ideal response?
Creating tiered-value service offerings.
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Which of the following is true of private-label brands?
A. Products developed and marketed by a retailer and available only from that retailer B. Products developed and available with a retailer but marketed by a third party C. Products developed and marketed by a retailer and available with other retailers D. Products developed by a retailer but marketed and available with a third party E. Products developed by a third party but marketed and available with a retailer
Which type of consumer buying situation requires very little consumer involvement and brand differences are usually insignificant?
A) habitual buying decision B) straight rebuy decision C) complex buying decision D) modified rebuy decision E) partner buying decision
In a market characterized by vigorous competition, look-alike products and customer loyalty that depends on quality relationships as well as quality products, the salesperson should fully utilize the:
A) product strategy B) customer strategy C) presentation strategy D) relationship strategy E) marketing strategy
Soon after receiving the promotion, Johan is approached by the administrative assistant of his former sales unit. She tells him that she wants to join his team as a sales representative
She points out that she has solid knowledge of the products and company procedures already, and that he knows that she is a hard worker. What other benefit would there be to Johan in hiring her as a sales representative? A) He knows that she fits into the company culture and understands its mission. B) He knows that he can pay her less than someone hired from outside the company. C) He has a personal friendship with her, which means he will be able to manage her better. D) He knows that she is outgoing, which is the primary characteristic of a good salesperson. E) He has never had a disagreement with her, so there is no reason not to hire her.