Fence Patrol has developed an entirely new mounting system for chain link fences. Although it is a local company, through the acquisition of a distributor Fence Patrol now has the ability to market its products nationwide
Which of the following is a promotion question that managers at Fence Patrol should address as they create a marketing mix for new international markets?
A) What is the average local price for chain link fences?
B) How does the target audience feel about the quality of chain link fences currently on the market?
C) What message about Fence Patrol's chain link fences is most likely to connect with the target?
D) Will wholesalers or retailers be the primary sources for Fence Patrol products in new markets?
E) What will the target in each country be willing to pay for Fence Patrol products?
C
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