Technological forecasting helps determine the technological feasibility of new products by surveying large numbers of consumers
Indicate whether this statement is true or false.
Answer: FALSE
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What lesson is the text trying to convey by relating the example of ignition switch malfunctions in General Motors cars?
a. Failure to report unethical behavior can be extremely costly. b. People fail to report unethical behavior mainly out of concern for the person doing the action. c. Most unethical behaviors are intentional in nature. d. Failure to report unethical behavior is usually due to valuing short-term benefits over long-term benefits.
A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand, or when regulations require localization
Indicate whether the statement is true or false a. True b. False
A shareholders' written agreement, unlimited in duration, to vote in a specified manner for the election of directors is a voting trust
a. True b. False Indicate whether the statement is true or false
Malory is the new marketing manager for the footwear division of her company and is currently planning next season's product lines. She needs to gain access to data about recent purchasing patterns in the industry but has a limited budget and time. Which type of data would be the best choice for Malory to use in this situation?
A. Sampling data B. Secondary data C. Quota data D. Primary data E. Survey data