How do reference groups influence buying decisions?
What will be an ideal response?
Reference groups affect buying decisions by (1) offering information, (2) providing rewards for specific purchasing behaviors, and (3) enhancing a consumer's self-image.
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Which of the following statements is true?
A) A part number identifies one part only. B) The same part on different bills of material will have the same part number. C) A part has one and only one part number. D) All of the above are true. E) None of the above is true.
________ are obligations of the U.S. Treasury with common maturities of one to seven years
A) Treasury notes B) Treasury bills C) Federal agency issues D) Banker's acceptances
You are the brand manager for a new line of allergy relief drugs. Which of the following methods might you employ to use opinion leadership/reference groups to help stimulate demand for your products?
A. Create ads that show the typical consumer performing a healthy lifestyle activity. B. Develop a promotional campaign that tells customers they "deserve to use" these products. C. Drop the price of your new products to the point where customers will realize they are getting a bargain. D. Develop a promotional campaign that emphasizes safety and security needs being fulfilled by these health-care products. E. Use a series of ads showing different health-care associations and societies endorsing the use of these health-care products.
Under the merger guidelines a major reason to approve a merger is:
a. the demonstration that the merger will increase profits b. the demonstration that the merger will reduce profits c. the demonstration that the merger will create jobs d. the demonstration that the merger will reduce market share e. none of the other choices are correct