Which of the following is generally considered an advantage of personal selling over other marketing options?
A) cost-effectiveness for marketing inexpensive products
B) the development of personal relationships with customers
C) low rates of turnover
D) low compensation costs for employees
E) the ability to reach large numbers of customers
B
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Write a short note on trade promotions
What will be an ideal response?
______ presented an alternative transformational perspective that included modeling the way, challenging the process, and encouraging the heart.
A. Bennis and Nanus B. Graen and Uhl-Bien C. Blake and Mouton D. Kouzes and Posner
Which of the following is NOT typical of the MPR process?
A) Marketers base their objectives on motivating consumers to behave in specific ways. B) Organizations reach consumers through messages sent through a set of connectors. C) Marketing goals are measurable. D) Campaign messages rely on random and sporadic appearances in the media. E) Reaching consumers depends on purposeful interaction between an organization and its connectors
Define communication. Explain the basic communication process.
What will be an ideal response?