The first step in territory management is to classify all customers according to potential sales volume
Indicate whether the statement is true or false
TRUE
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When using the net present value method to compare keeping an old building or disposing of it and acquiring a new building, the current cash residual value of the old building should be
a. a subtraction from the price paid for the new building. b. viewed as a cash flow. c. an addition to the price paid for the new building. d. irrelevant to the decision.
Esmeralda promises to pay Fiorello $400 because "he does not have as much money as other people.". Esmeralda's promise is not enforceable because
a. society does not want gifts cheapened by making them legally enforceable. b. the redistribution of wealth on a one-to-one basis is not a valid social goal. c. Esmeralda could have paid more. d. Fiorello has not given consideration in return.
Coca-Cola, Gillette razors, and Nike apparel and shoes are being sold in the same form in many countries. This is an example of which type of global marketing product and promotion strategy?
A. product invention B. product customization C. product extension D. product integration E. product adaptation
Anita has been named CEO of a popular sports apparel company. As CEO, she is tasked with setting the firm's corporate strategy. Which of the following decisions is Anita most likely to make?
A. whether to pursue a differentiation or cost leadership strategy B. which customer segments to target C. what range of products the firm should offer D. how to achieve the highest levels of customer satisfaction