Coca-Cola, Gillette razors, and Nike apparel and shoes are being sold in the same form in many countries. This is an example of which type of global marketing product and promotion strategy?
A. product invention
B. product customization
C. product extension
D. product integration
E. product adaptation
Answer: C
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The last step in planning your sales call is to develop a marketing plan for the prospect.
Answer the following statement true (T) or false (F)
James was disciplined for missing three deadlines in a row. His manager said that this was an unacceptable number of deadlines to miss. However, James knows that another employee has missed many more deadlines and not faced any disciplinary action. This case appears to violate one of the rules of ______ in discipline.
A. coaching B. Just Cause C. counseling D. misconduct
Which of the following statements is false?
a. There is a relationship between time and relevance. b. An opportunity cost represents the benefits foregone because one course of action is chosen over another. c. Incremental revenue and differential revenue are not the same thing. d. If machine A has an annual operating cost of $30,000 and machine B has an annual operating cost of 26,000 the incremental cost of the 2 machines is $4,000.
Which of the following sentences best focuses on the audience?
A) We are very pleased to have you as our newest customer. B) You can help us by sending us your payment immediately. C) Register now to lock in your preferred travel dates. D) All sentences are focused on the audience rather than the sender.