By far, the most commonly used level of confidence in marketing research is the 99% level corresponding to 2.58 standard errors
Indicate whether the statement is true or false
TRUE
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The price/earnings (P/E) ratio is measured in terms of
a. dollars. b. a percentage. c. times. d. days.
Which of the following is the least effective opening statement for an unsolicited sales letter?
A) Last month, one million business travelers enjoyed the friendly, on-time service of Alpha Beta Airlines. (promoting new services for corporate customers) B) If you and your family drink one gallon of water a day, you may be consuming too many minerals. (promoting a water purifier system) C) Are you interested in leading a long and happy life? (promoting a new exercise program) D) How much extra money would you have if you didn't have to pay 21% interest on your credit cards? (promoting a new credit card) E) Six months ago, he was unemployed with few qualifications. Today, he's a website designer for a major corporation. (promoting training courses in website development)
The Securities and Exchange Commission decides to create a new rule relating to the dissemination of material nonpublic information through corporate Web sites. This process begins with
a. an on-site inspection. b. the filing of a complaint against a charged party. c. the publication of a notice of proposed rulemaking. d. the solicitation of public comments.
If the average selling price is $0.60 per unit, the average variable cost is $0.36 per unit, and the total fixed costs are $1,500, then sales of 15,000 units will result in operating profits of $3,600.
Answer the following statement true (T) or false (F)