Margaret is a new student at Jefferson High. She does not respond to Lamar's efforts at friendship because she believes that all African Americans are aggressive. This is an example of:
A. professional courtesy.
B. stereotyping.
C. discriminatory language.
D. racial slurring.
B
Stereotyping is a simplified and standardized conception or image of a person or group, held
in common by members of a group. Stereotypes are often negative and based on false or
incomplete information.
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Stan read an advertisement in the newspaper that said that the jackpot for picking the six winners in the dog race on the last night of the season was $825,000. Stan went that night and correctly picked the winners. However, it turned out that the newspaper had made a mistake. The jackpot was $25,000, not $825,000. Therefore, the track owners refused to pay the latter amount. If this ad is treated like offers of reward, can Stan collect the $825,000?
What will be an ideal response?
Which of the following is the typical first step for a company that is going global?
A) licensing B) direct exporting C) inshoring D) outsourcing
Students of marketing often overlook or underestimate the importance of place in the marketing mix simply because
A. it conflicts with promotion. B. it happens behind the scenes. C. it occurs after making pricing decisions. D. the product itself is so much more important. E. no one is directly in charge of place decisions.
Credit terms of 2/10, n/30 imply that the seller offers the purchaser a 2% cash discount if the amount is paid within 10 days of the invoice date. Otherwise, the full amount is due in 30 days.
Answer the following statement true (T) or false (F)