Members of which of the following age cohorts are part of today's senior market?
A) Generation Z
B) Generation Y
C) Generation X
D) The War Baby Generation
D
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______ is a data-mining technique used to predict future behavior and anticipate the consequences of change.
A. Data digging B. The decision tree C. Decisions by trends D. Predictive modeling E. GIGO
Which of the following will allow a reader to stay focused while proofreading?
A) Take enough time to thoroughly read the document. B) Read small sections in each sitting. C) Proofread immediately after completing the document. D) Focus on high priority items first. E) Make multiple passes.
Russ has been on time for work all year, consistently going above and beyond his duties. However, in the month before his performance appraisal, he had the flu and his whole family became sick, causing him to frequently be absent and exhibit lower-than- normal performance. As a result, his annual performance appraisal was somewhat negative. It is likely that Russ’s boss committed which of the following perceptual errors?
A. impression management B. self-fulfilling prophecy C. recency effect D. primacy effect
Research has shown that information flow is
A) responsible for the presence of conflicting messages in the market. B) a critical component in brand authoring. C) generally unrelated to maintaining a strategic advantage. D) one of the building blocks of organizational effectiveness. E) important only for formal communication.