________ systems help to streamline the process of knowledge and skill transfer
A) Legacy
B) Knowledge management
C) Data warehouse
D) Skill transfer
B
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List some recent trends in retailing
What will be an ideal response?
Why should mobile ad developers avoid complex viewing experiences?
A) They take a toll on consumers' battery. B) Consumers may have limited data availability. C) Consumers may have limited time. D) All of the above E) None of the above
Dealing with consumers around the world is ________
A) a front-line public relations responsibility B) the job of product and marketing professionals C) a task that public relations practitioners should leave to advertising professionals D) now a simple task, thanks to global marketing
In the twenty-first century, public relations practitioners should pay special attention to the Web. If a PR specialist is confronted by negative blogging on a Web site not controlled by the organization, he or she should
a. totally ignore it b. post a counter-argument on the blogger's Web site using an assumed name c. post a carefully thought out and worded response on the blogger's Web site identifying the posting as coming from the organization d. call lots of friendly bloggers and others who think highly of the organization and ask them to put something positive in other blogs e. create their own blog and "join the fray"