What is the term for creating a job with motivating factors such as recognition, achievement, stimulating work, and advancement?
A) job enrichment
B) job extension
C) job rotation
D) job enlargement
E) job simplification
Answer: A
Explanation: A) Job enrichment seeks to motivate employees by giving them more responsibility. It is a practical application of Herzberg's motivator-hygiene theory of job satisfaction.
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The customer service representatives at a call center have been asked to handle each call in not more than five minutes
A recent customer survey by the company revealed that customers appreciate it when employees take the time to answer their questions fully and listen to their grievances. What kind of service gap is apparent here? A) gap between perceived service and expected service B) gap between service delivery and external communications C) gap between service-quality specifications and service delivery D) gap between management perception and service-quality specification E) gap between consumer expectation and management perception
To _____ is to make a digital audio recording, usually of voice, and post the file on the Web so that people can download it and listen to it.
Fill in the blank(s) with the appropriate word(s).
The company's marketing information system should be a mix of what managers think they need, what managers really need, and ________
A) what the marketing research department is able to do B) what consumers are willing to consume C) what the government policies allow D) what is acceptable at the industry level E) what is economically feasible
According to the text, surveys are used primarily for new product testing
Indicate whether the statement is true or false