Explain the law of legitimate cross-purposes and law of perpetual change
What will be an ideal response?
The law of legitimate cross-purposes refers to the fact that supplier firms and reseller firms rely upon different profit models that are sometimes at odds with one another. The law of perpetual change reflects the fact that evolving marketplaces may dramatically and unexpectedly alter the goals and resources of channel partners.
You might also like to view...
A franchise organization is an example of a(n) ________ vertical marketing system
A) corporate B) administered C) contractual D) regulatory E) controlled
Which of the following statements is true about avoidance as a strategy for conflict management?
A. Avoidance strategies work for conflicts for which a solution would be more difficult than the problem justifies. B. Avoidance strategies work best when conflicts are serious. C. Avoiding conflicts is always a logical approach because all conflict is bad. D. Avoiding conflicts is effective because it generally makes conflicts go away.
In which stage of the creative selling process would the salesperson say, "What quantity would you like to order?"
A) preapproach B) close C) qualify D) handle objections E) follow-up
Sensitivity analysis is
a. an appropriate response to uncertainty in cash flow projections. b. useful in measuring the variance of the Fisher rate. c. typically conducted in the post investment audit. d. useful to compare projects requiring vastly different levels of initial investment.