Which of the following statements is false:
A) There is something good about being greedy. If you didn't have any greed You would not have Ambition.
B) Neat Freaks are so neurotic about cleaning. Because they are trying to push back the inner Slob that we all have.
C) The perfectionist people get an A on everything, but they have an inner slacker too without that you could never relax.
D) Negative shadow are negative qualities we don't try to hide and Deny
Answer: D) Negative shadow are negative qualities we don't try to hide and Deny
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In the study conducted by Falbe and Yukl (1992), managers found which influence tactic to be most successful?
a. Personal Appeal b. Legitimating c. Inspirational Appeal d. Collaboration
Ultimately, radio is a visual medium
Indicate whether the statement is true or false
Which method would a marketing executive most likely use in order to determine how a target audience might react to a new ad campaign or product?
A. brainstorming B. conducting focus groups C. analyzing gossip D. forming work teams
Which of the following is a guideline for the effective use of presentation aids?
a) Know your presentation aids intimately. b) Make sure that your presentation aids can be seen by up to 30 percent of the audience. c) Talk to your presentation aids rather than the audience. d) Do not rehearse your speech with your presentation aids to avoid ruining the spontaneity.